Burt Peretsky
42 Waterfall Drive
Suite L
Canton, MA 02021
ph: 781-828-4714
alt: 781-696-5579
peretsky
Peretsky Strategy Communications
Communications Expertise
IT'S ALWAYS BEEN TRUE, but today in the Internet Age, communications expertise really matters! 
Organizations seeking better external or internal communications, specialized writing assistance, reputation management, public involvement, stakeholder outreach, and basic problem-solving look to Burt Peretsky and Peretsky Strategy Communications for assistance.
BURT PERETSKY and PERETSKY STRATEGY COMMUNICATIONS offer goal-oriented strategy communications, reputation management, specialized written materials, & risk/crisis communication services for corporate, governmental, & institutional clients. Peretsky's 35-plus years of communications experience for high-profile organizations can benefit YOUR organization today.
PERETSKY STRATEGY COMMUNICATIONS offers consultation and services in the following areas:
- Risk and Crisis Communication Planning and Implementation,
- Message Development and Delivery,
- Public Involvement and Stakeholder Outreach,
- Media/Spokesperson Training,
- Specialized Writing and Writing Assistance,
- Web Site Development,
- Reputation Management and
- Public Relations.
High-profile organizations served by Burt Peretsky include:
- NASA-- In Conjunction with FOCUS GROUP Consulting, Ongoing Risk Communication Work...
- NASA Environmental Management Division-- Principal Writer for & Co-Author of 116-Page Risk Communication Manual in Wide Use by NASA Environmental Scientists and Engineers.
- Jet Propulsion Laboratory-- Day-to-Day Risk Communication and Community Relations Support for NASA Environmental Cleanup of Groundwater Beneath Pasadena and Altadena, CA.
- Glenn Research Center, Plum Brook Station-- Risk Communication and Community Relations Support for NASA’s “Decommissioning” of a Nuclear Reactor Facility.
- Santa Susana Field Laboratory -- Risk Communication Support for NASA’s Portion of an Environmental Cleanup of a Once-Active Rocket Engine Test Site.
- WCVB-TV, Channel 5, Boston, ABC-TV Affiliate -- Burt was the Director of Public Relations for WCVB-TV for ten years. WCVB was then, and continues today, the top-rated television station in New England.
- Emerson College, Boston -- Burt was the Director of College Communications for Emerson, itself a renowned communications and performing arts school. Burt won two Publicity Club of New England Bell Ringer Awards for his work for Emerson, in the categories of Media Relations and Writing for Publication.
- Del Webb Hotels, Las Vegas -- Burt was Corporate Director of Public Relations for the owners at the time of the three Sahara hotel-casino properties in Nevada and the Mint Hotel-Casino in Downtown Las Vegas.
- Sands Hotel & Resort, Las Vegas -- Burt was Director of Advertising, Public Relations, and Marketing for the legendary Sands, one of the original Las Vegas “Strip” hotels and the one-time home of the Frank Sinatra-Sammy Davis-Dean Martin “Rat Pack.”
- Miller/Shandwick Technologies -- Burt was the Senior Counsel for Editorial Services and Marketing for this global technology public relations agency, and his marketing team won a 2001 national SABRE Award for Excellence.
- The Sheraton Boston Hotel and its parent company, the Sheraton Corporation-- Burt served his PR agency client Sheraton for eight years, winning four consecutive annual Gold Key PR Awards from the American Hotel & Lodging Association.
- Houston, Effler and Partners -- Burt was this advertising agency’s Senior Vice President for Public Relations and was honored by the Bell Ringer Awards in the Crisis Communications category for his work for Papa Gino’s Restaurants.
AFFILIATIONS
Peretsky Strategy Communications is affiliated with FOCUS GROUP Consulting (www.focusgroupconsulting.com/) and Sandra Goroff & Associates (www.sandragoroff.com).
FOCUS GROUP works with Fortune 500 executives, senior government officials in the US and abroad, and citizen based non-governmental organizations (NGO's) on a wide variety of health and environmental issues, to develop and implement risk and strategic communications that support public health and environmental management programs. Our staff is nationally and internationally known for its expertise in the increasingly important specialty discipline of Risk Communication planning and implementation, including addressing issues associated with hazardous waste sites; the risk associated with various industrial processes and facilities including biotech and nanomaterials; worst-case accident scenarios; chemical and bioterrorism; pesticide and food safety risks as well as in:
- Risk Communication Training
- Community Relations and Outreach
- Crisis Communications
- Media Relations / Spokesperson Training
- Targeted Research
- Facilitation & Consensus Building
- Program Evaluation/Communication Audits
- Corporate Social Responsibility and Sustainable Practices
- Corporate Community Involvement
Sandra Goroff & Associates provides expert public relations counsel and publicity services for authors, experts, business leaders, artists, and other creative individuals. Company principal Sandra Goroff focuses on long term professional relationships that produce results. Chosen as one of the top hundred marketers in the U.S. by Advertising Age Magazine and profiled in the Wall Street Journal, Goroff is a highly regarded, award winning veteran publicist. After a 30-year career including 11 years in-house at Houghton Mifflin Company, Goroff delivers with exceptional access to influential producers and journalists. Clients and best-selling authors gain exposure through important print, broadcast and online venues, including the THE NEW YORK TIMES, NATIONAL PUBLIC RADIO, O MAGAZINE, MARTHA STEWART, CBS SUNDAY MORNING, THE TODAY SHOW, GOOD MORNING AMERICA, OPRAH, FRESH AIR, FAST COMPANY and BUSINESSWEEK.
Burt Peretsky's Literary Properties
Burt has written a novel called
Slim Chance - A Las Vegas Adventure.©
The e-book is available for purchase and downloading to Kindle e-readers at http://www.amazon.com/Slim-Chance-Vegas-Adventure-ebook/dp/B00545LTF6. It's also available for purchase and download to many other platforms, including Nook, by going to www.smashwords.com.
Read the first three chapters for free NOW at: http://www.peretsky.com/burts_novel_slim_chance_-_a_las_vegas_adventure
Slim Chance - A Las Vegas Adventure is a fast-paced, hilarious story narrated by James B. "Slim" Chance, the slightly chubby PR Director of a once-great-but-now-struggling Las Vegas hotel-casino. The story takes place in1989 as, across the street, The Mirage hotel/casino opens its doors, signaling the beginning of the end of the Golden Age of Las Vegas and the beginning of the Age of the Las Vegas Mega-Resorts.
Slim's hotel, the Vegas Castle, represents all that was wonderful about that Golden Age. Those who have loved Las Vegas over the years will love "Slim Chance" for its nostalgic representation of Las Vegas of yesteryear! Everyone else will get a delightful chuckle from it and fall in love with the self-effacing perpetual loser Slim and the book's other zany characters.
And, Burt has written a television mini-series called
NEVADA EASY©
A treatment for NEVADA EASY is available by request at peretsky@verizon.net. The complete 104-page screenplay for Episode I, "It Was Murder!" is also available upon request.
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In the spirit of Rich Man Poor Man, Roots, Centennial, Shogun, The Thorn Birds, Winds of War and John Adams, Nevada Easy is a sweeping historical mini-series (it can also be re-written as a single feature film or as a one-hour prime time dramatic series) that relates the saga of the powerful (and fictional) Jericho family of Nevada, going back five generations and set against the turbulent history of that state as well as northern California in the Gold Rush days and even Russian Alaska.
Nevada Easy is also the name of the largest chain of casino hotels in the world, run today by the last surviving member of the wealthy side of the Jericho family, the glamorous but tough-as-nails Queen of Las Vegas, Victoria Jericho.
The secret of the Nevada Easy fortune unfolds in Episode I -- two brothers are prospecting in 1859 in Washoe Territory (Northern Nevada), near what is now Reno. Together, they discover the richest lode of silver in history. That night, alone on the mountainside, they revel in their find, drinking themselves drunk. Old rivalries and jealousies flare, and they begin to fight. The older brother Zebulon takes a rock and strikes his brother Ezekiel dead. Two weeks after his brother's funeral, Zebulon returns to the site of the discovery and files the claim as if he had found the silver by himself. He names his claim the "Nevada E-Z" -- "E" for his late brother Ezekiel and "Z" for his own name, Zebulon. Zebulon's (not Ezekiel's) heirs share in the huge wealth that the silver generates, and his sons and grandsons use the fortune to become railroad barons, wealthy ranchers, and finally in the 20th and 21st Centuries, owners of the Nevada Easy Casinos.
Present-day Reno newspaper reporter Lee Jericho, the last of the poor side of the Jericho family, discovers Zebulon's previously unknown confession, in which the guilt-ridden murderer decrees that after his death, BOTH sides of the family ought to share equally in the Nevada Easy wealth. Also in the present day, Dian DeLeo, the young and sensual daughter of Arizona's nationally respected governor finds out that she was actually given up for adoption at birth by a woman identified only as "L. Jericho of Nevada." The young woman sets out to find her birth parents and becomes involved in the Jericho family fight, and -- with her new lover, Lee Jericho -- she and he encounter a series of deadly confrontations with a mobster determined to maintain his behind-the-scenes hold on Victoria and her Nevada Easy casino empire.
42 Waterfall Drive
Suite L
Canton, MA 02021
ph: 781-828-4714
alt: 781-696-5579
peretsky
