AFFILIATIONS

Peretsky Strategy Communications is affiliated with FOCUS GROUP Consulting (www.focusgroupconsulting.com/) and Sandra Goroff & Associates (www.sandragoroff.com).

FOCUS GROUP works with Fortune 500 executives, senior government officials in the US and abroad, and citizen based non-governmental organizations (NGO's) on a wide variety of health and environmental issues, to develop and implement risk and strategic communications that support public health and environmental management programs. Our staff is nationally and internationally known for its expertise in the increasingly important specialty discipline of Risk Communication planning and implementation, including addressing issues associated with hazardous waste sites; the risk associated with various industrial processes and facilities including biotech and nanomaterials; worst-case accident scenarios; chemical and bioterrorism; pesticide and food safety risks as well as in:

• Risk Communication Training
• Community Relations and Outreach
• Crisis Communications
• Media Relations / Spokesperson Training
• Targeted Research
• Facilitation & Consensus Building
• Program Evaluation/Communication Audits
• Corporate Social Responsibility and Sustainable Practices
• Corporate Community Involvement

Sandra Goroff & Associates provides expert public relations counsel and publicity services for authors, experts, business leaders, artists, and other creative individuals. Company principal Sandra Goroff focuses on long term professional relationships that produce results. Chosen as one of the top hundred marketers in the U.S. by Advertising Age Magazine and profiled in the Wall Street Journal, Goroff is a highly regarded, award winning veteran publicist. After a 30-year career including 11 years in-house at Houghton Mifflin Company, Goroff delivers with exceptional access to influential producers and journalists. Clients and best-selling authors gain exposure through important print, broadcast and online venues, including the THE NEW YORK TIMES, NATIONAL PUBLIC RADIO, O MAGAZINE, MARTHA STEWART, CBS SUNDAY MORNING, THE TODAY SHOW, GOOD MORNING AMERICA, OPRAH, FRESH AIR, FAST COMPANY and BUSINESSWEEK.